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The russians' consumerist attitudes
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The russians' consumerist attitudes
Annotation
PII
S0236-20070000616-8-1
Publication type
Article
Status
Published
Authors
Darima Tsybikova 
Edition
Issue 1
Pages
132-136
Abstract
The consumerist attitudes of the three age groups of the Russian citizens are examined. The attitudes towards brands, market competence and the use of the modern consumption means and ways are considered building on the author's research "The change in consumption patterns under the World financial crisis" conducted in 2010. The author thinks that in nowadays Russia the social and cultural space of the "consumer society" is rather limited and accented towards the youngest age group
Keywords
CONSUMER ATTITUDES, BRANDS, MARKET COMPETENCE, MODERN CONSUMPTION MEANS AND WAYS, AGE GROUPS
Date of publication
01.02.2011
Number of purchasers
1
Views
981
Readers community rating
0.0 (0 votes)
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References



Additional sources and materials

1. Molodezh' sovremennoj Rossii: tsennostnye prioritety [Ehlektronnyj resurs]: Analiticheskij doklad IS RAN / red. N.I.Pokida. M., 2007. Rezhim dostupa: <http://www.isras.ru/>analytical_report_ Youth.html 
 2. Glotov M.B. Pokolenie kak kategoriya sotsiologii // Sotsiologicheskie issledovaniya. 2004. №10. S. 48. 
 3. Slater D. Consumer culture and modernity. 1997. Cambridge: Polity Press. R. 110. 
 4. Neuner M., Raab G., Reisch L.A. Compulsive buying in maturing consumer societies: an empirical reinquiry/Journal of economic psychology. 26 (2005) p.509-522.

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