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SOME QUESTIONS OF THEORY AND PRACTICE OF SOCIAL ADVERTISEMENT
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SOME QUESTIONS OF THEORY AND PRACTICE OF SOCIAL ADVERTISEMENT
Annotation
PII
S086904990000617-0-1
Publication type
Article
Status
Published
Authors
Gusella Nikolaishvili 
Edition
Issue 1
Pages
101-109
Abstract
Общественные науки и современность, SOME QUESTIONS OF THEORY AND PRACTICE OF SOCIAL ADVERTISEMENT
Date of publication
03.02.2009
Number of purchasers
0
Views
922
Readers community rating
0.0 (0 votes)
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Astakhova T.V. Khoroshie idei v Amerike reklamiruyut // Reklamnyj mir. 1994. № 2.
 Burenkov I. Public interests v Rossii // Den'gi i blagotvoritel'nost'. 1994. № 3.
 Vajner V., Balashova A. Kogda pribyl' bol'she, chem den'gi // http://www.socreklama.ru.2003.
 Grushin B. Ehffektivnost' massovoj informatsii i propagandy; ponyatie i problemy iz­mereniya. M., 1979.
 Kortlehnd L., Bove KL, Uill'yam F, Arens U.F. Sovremennaya reklama. M., 1995.
 Uehlls U., Bernet Dzh., Moriarti S. Reklama: printsipy i praktika. SPb., 2001.
 Gallup G. The Measurement of Effects // Journalist Quarterly. 1930. № 7.

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